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Altoona PA | Online Marketing
When marketng Online there are several things you will want to make note of and make sure that they change with each web pages specific topic.
The tags discussed on this page will be found in the HEAD portion of your web page. This is the section where browsers, search engines and other mechanical devices looking at your page see first for instructions on how to handle your page.
Page Title:
You page title should but different for each page and start with your primary key phrase for that page. In this case the word Marketing. You should also include related phrases you would want to come up in a search result. As I have used Altoona, PA and the area code 814 and the zips 16601, 16602 and 16603.
Description Tag:
This along with the TITLE tag is what people see in the search results as a description of your web page. You should reflect the pages content and NOT the site content here. Make sure you again use your primary and related phrases when writing this description. The search engines throw a lot of weight to what is contained in these 2 tags.
Keywords Tag:
Although a lot, even most search engines are said to ignore this tag I still use it. I know from testing that it is read and used for placing ads on your page and showing related videos and other things. So I find it hard to believe if it is already being read and saved that it carries zero weight. To be safe use it and make sure your keyword set for it is different from your other pages.
So the key to these tags are pretty simple. Make sure they are different from the other pages of your site and make sure they use different key phrases when you write them and make positively certain that they reflect the content of your page.
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