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SEO TIPS | Altoona PA
SEO stands for Search Engine Optimization. What this means to the web master is really pretty simple. Through various techniques we try to optimize your pages so that you come up high in the search engine results when someone types a word or phrase into a search engine that relates to your products and services.
As an example if you are a Ford Car Dealer you want to come up, in an ideal world, first if someone goes to Google and types in Ford. However thats sorta like shooting for the moon.
Since that doesn't make sense for you as a dealer. If you are in Altoona, PA someone in California is probably not going purchase a car from you and someone from Arizona more then likely isn't really interested in your web site.
People searching for things on the Internet have learned to use more clarifications on what they type in because of all the unrelated results. So most people looking for a new Ford will type in Ford or Ford Dealer followed by the town or area they are in. Ford Dealer Altoona PA.
To get high rankings for you we do a variety of things.
On Page Optimization
- Validity of Key Phrase to actual searches
- Use of Related Phrases
- Background Page Information. Header tags and Alt Comment Etc.
- Ratios between words used and total words on page.
- Amount of site content
- Url Names
- Valid Coding IE. html and CSS
Off Page Optimization
- Inbound Links
- Outbound Links
- Directory Inclusions
Other factors
- Domain Name
- Age of Domain
- Link Popularity
- Topical Relevance
- Link Popularity on Topic
- Server Considerations like Speed and Up Time
- Duplicate or Similar Content
To help you understand how touchy a search engine can be I will show you this example. Remember how we said SEO was just an abbreviation for Search Engine Optimization? Well when we take a really close look at how a search engine looks at the world we will see it doesn't always make sense.
The top related Key Phrases for SEO in order of revelance are the following:
SEO
- search engine optimization
- seo
- optimization
- search
- Google
- engine
- search engine marketing
- sem
- seo services
- seo firm
- promotion
- ranking
- web
- website promotion
- website
- site
- placement
Now if we look at the top related Key Phrases for Search Engine Optimization, the same meaning, in order of relevance are:
Search Engine Optimization
- search engine marketing
- search engine optimization
- seo
- search engine submission
- search engine optimization services
- search
- ranking
- engine
- optimization
- placement
- free
- search engine placement
- search engine ranking
- Google
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- website optimization
- seo services
- free website submission
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